Generating Social Media (UPC5012)

Using social media platforms to market effectively

100% online
Starting 02 Mar 2020
UPC5012
 

Generating Social Media

100% Online

A $675.00

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Communicators have quickly moved online to meet the increasing demand for faster information.

This minicourse introduces students to effective communication over these online platforms. The emphasis is on developing knowledge and skills to effectively use social media and blogging to deliver targeted communications.

Course Introduction

What will you achieve?

By the end of the course, you'll be able to:

  • Synthesize digital knowledge to enhance messages and maximise audience engagement and action.
  • Apply specialist communication skills to produce intentional digital content for specific online platforms.

What topics will you cover?

  • Writing digital content
  • Storytelling and blogging
  • Enhancing messages with imagery

Assessment

To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a proposal, social media posts and a blog.

Choose your start date

02 March 2020
Start date: 02 Mar 2020
11 May 2020
Start date: 11 May 2020
20 July 2020
Start date: 20 Jul 2020
21 September 2020
Start date: 21 Sep 2020
23 November 2020
Start date: 23 Nov 2020

University level expertise

Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.

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Digital Badges

When you successfully complete the assessment, earn
credible digital badges you can share online via LinkedIn

 

Learn about badges