Generating Social Media (UPC5012)

Using social media platforms to market effectively

100% online
Starting 01 Mar 2021

Generating Social Media

100% Online

A $675.00

Enrol now
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Communicators have quickly moved online to meet the increasing demand for faster information.

This minicourse introduces students to effective communication over these online platforms. The emphasis is on developing knowledge and skills to effectively use social media and blogging to deliver targeted communications.

About the course

What will you achieve?

By the end of the course, you'll be able to:

  • Synthesize digital knowledge to enhance messages and maximise audience engagement and action.
  • Apply specialist communication skills to produce intentional digital content for specific online platforms.

What topics will you cover?

  • Writing digital content
  • Storytelling and blogging
  • Enhancing messages with imagery


To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a proposal, social media posts and a blog.

Choose your start date

1 March 2021
Start date: 01 Mar 2021
26 Apr 2021
Start date: 26 Apr 2021
21 June 2021
Start date: 21 Jun 2021
16 August 2021
Start date: 16 Aug 2021
11 October 2021
Start date: 11 Oct 2021

University level expertise

Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.

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Digital Badges

When you successfully complete the assessment, earn
credible digital badges you can share online via LinkedIn


Learn about badges