Starting Out In Business

UMG8033

Starting Out In Business

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A $775.00

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Communicate your business in relation to the market

This minicourse will help you develop a strong knowledge foundation of why and how your business ideas should be communicated and the importance of developing high-level business plans and models.

About the course

What will you achieve?

By the end of the course, you'll be able to:

Discuss the concept of entrepreneurship, where entrepreneurship, creativity and innovation meet, and how the business skills and opportunities in business should be assessed for the purpose of decision making
Develop and succinctly communicate a value proposition for your new business idea
Discuss a business model, its difference with a business plan and how it should be researched, developed and evaluated
Create a one-page business plan.

What topics will you cover?

Developing strong foundations for new business ventures
Creating the value proposition
Building the business model
Creating a high-level business planl

Assessment

To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a 3-part business plan.

University level expertise

Prof. Wiesner’s expertise and research focus upon the human side of organisational performance, or more specifically, how the performance of people and organisations can be improved through high performance management and entrepreneurial activity. She works in the domains of high performance management, organisational behaviour and entrepreneurial behaviour and has a significant track record in designing and disseminating best practice to facilitate high performance, and entrepreneurial individuals and organisations.

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