To continue to your Student Portal select one of the following options:
UPR5011
Campaigning For Change
Understanding how to motivate change
Knowing how to create behavioural change is essential to public relations.
This course illustrates how to develop a change communication campaign. You will be guided through the research process that will allow you to understand your target publics, and what motivates each group. You will be presented with a framework that will help you design an effective communications plan.
This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.
What will you achieve?
By the end of the course, you'll be able to:
- Research and analyse a target public and their situation.
- Apply specialist public relations knowledge to contribute to an effective communications plan.
About the course
What topics will you cover?
- Public relations and behaviour change
- Understanding motivations
- Using research
Assessment
To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:
- A research report that explains the motivations for behaviour for a specific group of stakeholders including planning on how to motivate them to act
- This optional assessment is due at the beginning of week 7
29 Oct 2023
University level expertise
Barbara Ryan has been working in public relations for 30 years. She was a senior PR consultant with Porter Novelli Group, which is now part of Ogilvy. Barbara has also worked as a corporate communication manager for a large regional council, and continues to work on change communication with emergency agencies in volunteer and consulting roles. Her research specialties are engagement communication for disaster preparedness and disaster response communications.
ProficientUPR5011
Campaigning For Change
100% online
4 weeks
A $770
To save you time, please read the following carefully before proceeding:
Requirements
Requirements
- You are over 18 years old.
- You understand that the course is conducted in English and have sufficient understanding of English to undertake a fully online course delivered and assessed in English.
- You understand that completion of the course does not guarantee awarding any credit towards any University Course or Program.
The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.
Copyright © University of Southern Queensland 2020
CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081
CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081