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UPC5014

Crafting Professional Publications

Print is not dead!

The use of publications has changed dramatically over the last few years.
This minicourse will show you have to present print information in a highly engaging way. You will develop skills to engage an audience through the creation of effective, dynamic publications that sell your brand story and deliver value to your readers.
About the course
What will you achieve?
By the end of the course, you'll be able to:
  • Apply specialist technical knowledge to design a professional communication package suitable to your context.
  • Draw on effective communication and design principles.
  • Apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience.
What topics will you cover?
  • Prioritising print
  • Publication design
  • Content creation
  • Hooking and keeping an audience
Assessment
To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a brochure and brief.
26 Apr 2021
21 Jun 2021
16 Aug 2021
11 Oct 2021
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
UPC5014
Crafting Professional Publications
A $710

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Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn
USQ acknowledges the Giabal and Jarowair peoples of the Toowoomba area, the Jagera, Yuggera and Ugarapul peoples of Ipswich and Springfield, the Kambuwal peoples of Stanthorpe and the Gadigal peoples of the Eora nation, Sydney as the keepers of ancient knowledge where USQ campuses and hubs have been built and also pays respect to Elders – past, present and future.
Copyright © University of Southern Queensland 2020
CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081