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Crafting Professional Publications
Print is not dead!
This course will show you have to present print information in a highly engaging way. You will develop skills to engage an audience through the creation of effective, dynamic publications that sell your brand story and deliver value to your readers.
This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.
By the end of the course, you'll be able to:
- Apply specialist technical knowledge to design a professional communication package suitable to your context.
- Draw on effective communication and design principles.
- Apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience.
- Prioritising print
- Publication design
- Content creation
- Hooking and keeping an audience
To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:
- A brochure and brief
- This optional assessment is due at the beginning of week 7
Crafting Professional Publications can be taken as a stand-alone course, or it can be completed as one of four Microcredentials that stack together for credit for the one unit course Practical Editorial Skills (PCM5000).
The other three Microcredentials in this stack are:
- UPC5011 Connecting with Audience
- UPC5012 Generating Social Media
- UPC5013 Creating Credible Content
In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ UpSkill courses from the same course stack.
100% online
4 weeks
Requirements
- You are over 18 years old.
- You understand that the course is conducted in English and have sufficient understanding of English to undertake a fully online course delivered and assessed in English.
- You understand that completion of the course does not guarantee awarding any credit towards any University Course or Program.
CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081