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Crafting Professional Publications

Print is not dead!

The use of publications has changed dramatically over the last few years.

This course will show you have to present print information in a highly engaging way. You will develop skills to engage an audience through the creation of effective, dynamic publications that sell your brand story and deliver value to your readers.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course
What will you achieve?

By the end of the course, you'll be able to:

  • Apply specialist technical knowledge to design a professional communication package suitable to your context.
  • Draw on effective communication and design principles.
  • Apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience.
What topics will you cover?
  • Prioritising print
  • Publication design
  • Content creation
  • Hooking and keeping an audience

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

  • A brochure and brief
  • This optional assessment is due at the beginning of week 7
27 Oct 2024
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
Course Credit
Practical Editorial Skills (PCM5000)arrow
This Microcredential represents 0.25 units towards the 1.0 full unit course Practical Editorial Skills (PCM5000).

Crafting Professional Publications can be taken as a stand-alone course, or it can be completed as one of four Microcredentials that stack together for credit for the one unit course Practical Editorial Skills (PCM5000).

The other three Microcredentials in this stack are:

  • UPC5011 Connecting with Audience
  • UPC5012 Generating Social Media
  • UPC5013 Creating Credible Content

In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ UpSkill courses from the same course stack.

Crafting Professional Publications

100% online

4 weeks

A $790
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Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn

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The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.
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CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081