This course will help you understand your audiences, including both internal and external stakeholders. It will look at how you communicate to colleagues, staff and management, as well as how to target your ideal clients, sponsors and shareholders. You will develop a clear understanding on the starting point of communication, and how to adapt your messages to suit.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

By the end of the course, you'll be able to:

• Evaluate target audiences to create specific communication outcomes
• Apply specialist communication skills to professionally manage effective messages in a variety of contexts

• Understanding your audience
• Audience analysis
• Audience strategies
• Communicating with content

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

• Audience profiles
• Evaluation
• A communication strategy
• This optional assessment is due at the beginning of week 7