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Connecting With Audience

Adapting professional communications for stronger results

A professional communicator understands how to connect with their audience.

This course will help you understand your audiences, including both internal and external stakeholders. It will look at how you communicate to colleagues, staff and management, as well as how to target your ideal clients, sponsors and shareholders. You will develop a clear understanding on the starting point of communication, and how to adapt your messages to suit.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course
What will you achieve?

By the end of the course, you'll be able to:

  • Evaluate target audiences to create specific communication outcomes
  • Apply specialist communication skills to professionally manage effective messages in a variety of contexts
What topics will you cover?
  • Understanding your audience
  • Audience analysis
  • Audience strategies
  • Communicating with content

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

  • Audience profiles
  • Evaluation
  • A communication strategy
  • This optional assessment is due at the beginning of week 7
01 Sep 2024
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
Course Credit
Practical Editorial Skills (PCM5000)arrow
This Microcredential represents 0.25 units towards the 1.0 full unit course Practical Editorial Skills (PCM5000).

Connecting with Audience can be taken as a stand-alone course, or it can be completed as one of four Microcredentials that stack together for credit for the one unit course Practical Editorial Skills (PCM5000).

The other three Microcredentials in this stack are:

  • UPC5012 Generating Social Media
  • UPC5013Creating Credible Content
  • UPC5014 Crafting Professional Publications

In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ UpSkill courses from the same course stack.

Connecting With Audience

100% online

4 weeks

A $790
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Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn

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The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.
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