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UPC5011

Connecting With Audience

Adapting professional communications for stronger results

A professional communicator understands how to connect with their audience.
This minicourse will help you understand your audiences, including both internal and external stakeholders. It will look at how you communicate to colleagues, staff and management, as well as how to target your ideal clients, sponsors and shareholders. You will develop a clear understanding on the starting point of communication, and how to adapt your messages to suit.
About the course
What will you achieve?
By the end of the course, you'll be able to:
  • Evaluate target audiences to create specific communication outcomes
  • Apply specialist communication skills to professionally manage effective messages in a variety of contexts
What topics will you cover?
  • Understanding your audience
  • Audience analysis
  • Audience strategies
  • Communicating with content
Assessment
To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes audience profiles, evaluation and a communication strategy.
16 Aug 2021
11 Oct 2021
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
UPC5011
Connecting With Audience
A $710

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Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn
USQ acknowledges the Giabal and Jarowair peoples of the Toowoomba area, the Jagera, Yuggera and Ugarapul peoples of Ipswich and Springfield, the Kambuwal peoples of Stanthorpe and the Gadigal peoples of the Eora nation, Sydney as the keepers of ancient knowledge where USQ campuses and hubs have been built and also pays respect to Elders – past, present and future.
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CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081