UPC5012

Generating Social Media

Using social media platforms to market effectively

Communicators have quickly moved online to meet the increasing demand for faster information.

This course introduces students to effective communication over these online platforms. The emphasis is on developing knowledge and skills to effectively use social media and blogging to deliver targeted communications.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course

What will you achieve?

By the end of the course, you'll be able to:

Synthesize digital knowledge to enhance messages and maximise audience engagement and action.
Apply specialist communication skills to produce intentional digital content for specific online platforms.

What topics will you cover?

Writing digital content
Storytelling and blogging
Enhancing messages with imagery

Assessment

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

A proposal
Social media posts
A blog
This optional assessment is due at the beginning of week 7

27 Oct 2024

University level expertise

Dr Caryn Coatney

Dr Caryn Coatney is a Journalism Lecturer at the University of Southern Queensland. Dr Coatney has been an investigative news journalist in Australia and internationally and worked in many fields of communication extensively. Her journalism research has won global awards and has been published in leading journals and books. She has completed a Research Fellowship at the Australian Prime Ministers Centre in the Museum of Australian Democracy at Old Parliament House, Canberra. Her most recent book is Spotlight on Journalism and Popular Heroism (Routledge). Dr Coatney has a PhD (Journalism), Master of Arts (Research and Coursework - Journalism) and Bachelor of Arts (Honours in both English Literature and History).

Rebecca Te'o

Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.

Course Credit

Unspecified Credit

This Microcredential represents 0.25 units towards the 1.0 unit of credit.

Generating Social Media can be taken as a stand-alone course. Additionally, it can be combined with the Microcredentials offered below to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded. To be eligible for credit you must successfully complete a stack of UniSQ Microcredentials that, when combined equal 1.0 unit of credit.

The other three Microcredentials in this stack are:

UPC5011 Connecting with Audience
UPC5013 Creating Credible Content
UPC5014 Crafting Professional Publications

In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ Microcredential courses. The combined stack of Microcredentials can be used to apply for unspecified credit towards a program, provided the program rules allow it. To apply credit, you must first meet all of the program admission requirements and there must be elective space within the program and approval from the Program Director.

ProficientUPC5012

Generating Social Media

100% online

4 weeks

A $790

Digital Badges

When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn

Related offerings

UPC5011
Connecting With Audience
100% online
4 weeks

The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.

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