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Generating Social Media

Using social media platforms to market effectively

Communicators have quickly moved online to meet the increasing demand for faster information.

This course introduces students to effective communication over these online platforms. The emphasis is on developing knowledge and skills to effectively use social media and blogging to deliver targeted communications.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course
What will you achieve?

By the end of the course, you'll be able to:

  • Synthesize digital knowledge to enhance messages and maximise audience engagement and action.
  • Apply specialist communication skills to produce intentional digital content for specific online platforms.
What topics will you cover?
  • Writing digital content
  • Storytelling and blogging
  • Enhancing messages with imagery

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

  • A proposal
  • Social media posts
  • A blog
  • This optional assessment is due at the beginning of week 7
07 Jul 2024
27 Oct 2024
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
Course Credit
Practical Editorial Skills (PCM5000)arrow
This Microcredential represents 0.25 units towards the 1.0 full unit course Practical Editorial Skills (PCM5000).

Generating Social Media can be taken as a stand-alone course, or it can be completed as one of four Microcredentials that stack together for credit for the one unit course Practical Editorial Skills (PCM5000).

The other three Microcredentials in this stack are:

  • UPC5011 Connecting with Audience
  • UPC5013 Creating Credible Content
  • UPC5014 Crafting Professional Publications

In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ UpSkill courses from the same course stack.

Generating Social Media

100% online

4 weeks

A $790
icons of digital badges
Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn
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