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UPC5012

Generating Social Media

Using social media platforms to market effectively

Communicators have quickly moved online to meet the increasing demand for faster information.
This minicourse introduces students to effective communication over these online platforms. The emphasis is on developing knowledge and skills to effectively use social media and blogging to deliver targeted communications.
About the course
What will you achieve?
By the end of the course, you'll be able to:
  • Synthesize digital knowledge to enhance messages and maximise audience engagement and action.
  • Apply specialist communication skills to produce intentional digital content for specific online platforms.
What topics will you cover?
  • Writing digital content
  • Storytelling and blogging
  • Enhancing messages with imagery
Assessment
To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a proposal, social media posts and a blog.
09 Jan 2022
26 Jun 2022
16 Oct 2022
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
University level expertise
UPC5012
Generating Social Media
A $710

icons of digital badges
Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn
USQ acknowledges the Giabal and Jarowair peoples of the Toowoomba area, the Jagera, Yuggera and Ugarapul peoples of Ipswich and Springfield, the Kambuwal peoples of Stanthorpe and the Gadigal peoples of the Eora nation, Sydney as the keepers of ancient knowledge where USQ campuses and hubs have been built and also pays respect to Elders – past, present and future.
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