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PR Tools For Making Sense Of Chaos

Using research to gain insight into your audience

Knowing how to create a behavioural change is essential to public relations work.

This course examines the framework that guides change communication campaigns. You will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course
What will you achieve?

By the end of the course, you'll be able to:

  • Generate and articulate a public relations campaign leveraging a range of communication tools and encompassing objectives, strategy, tools, implementation schedules and a budget.
What topics will you cover?
  • Theory of change communications
  • Analysis of target publics
  • Targets, goals and objectives for campaigns
  • Developing themes and key messages

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

  • A data analysis, goals and recommendations
  • This optional assessment is due at the beginning of week 7
07 Jul 2024
University level expertise
Matt Grant has worked in professional communications for more than 25 years as a commercial television news chief of staff, and senior communications manager and consultant to Federal, State and local Government departments. He has been involved at a senior level in communications planning and delivery during several major events, including Olympic and Commonwealth Games, major military activities and deployments around the world, as well as in emergency response to national and international scale incidents. His research interests focus on the impact of social media on communication.
Course Credit
Unspecified Creditarrow
This Microcredential represents 0.25 units towards 1.0 unit of credit.

The Microcredential can be taken as a stand-alone course. Additionally, it can be combined with other Microcredentials offered by UniSQ to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded. To be eligible for credit you must successfully complete a stack of UniSQ Microcredentials that, when combined, equal 1.0 unit of credit.  

The combined stack of Microcredentials can be used to apply for unspecified credit towards a program, provided the program rules allow it. To apply credit, you must first meet all of the program admission requirements and there must be elective space within the program and approval from the Program Director.

PR Tools For Making Sense Of Chaos

100% online

4 weeks

A $790
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Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn

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