Using research to gain insight into your audience
This course examines the framework that guides change communication campaigns. You will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.
This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.
By the end of the course, you'll be able to:
To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:
The Microcredential can be taken as a stand-alone course. Additionally, it can be combined with other Microcredentials offered by UniSQ to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded. To be eligible for credit you must successfully complete a stack of UniSQ Microcredentials that, when combined, equal 1.0 unit of credit.
The combined stack of Microcredentials can be used to apply for unspecified credit towards a program, provided the program rules allow it. To apply credit, you must first meet all of the program admission requirements and there must be elective space within the program and approval from the Program Director.