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UPR5012
PR Tools For Making Sense Of Chaos
Using research to gain insight into your audience
Knowing how to create a behavioural change is essential to public relations work.
This course examines the framework that guides change communication campaigns. You will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.
This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.
About the course
What will you achieve?
By the end of the course, you'll be able to:
- Generate and articulate a public relations campaign leveraging a range of communication tools and encompassing objectives, strategy, tools, implementation schedules and a budget.
What topics will you cover?
- Theory of change communications
- Analysis of target publics
- Targets, goals and objectives for campaigns
- Developing themes and key messages
Assessment
To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:
- A data analysis, goals and recommendations
- This optional assessment is due at the beginning of week 7
09 Jul 2023
University level expertise
Matt Grant has worked in professional communications for more than 25 years as a commercial television news chief of staff, and senior communications manager and consultant to Federal, State and local Government departments. He has been involved at a senior level in communications planning and delivery during several major events, including Olympic and Commonwealth Games, major military activities and deployments around the world, as well as in emergency response to national and international scale incidents. His research interests focus on the impact of social media on communication.
ProficientUPR5012
PR Tools For Making Sense Of Chaos
100% online
4 weeks
A $770
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Requirements
Requirements
- You are over 18 years old.
- You understand that the course is conducted in English and have sufficient understanding of English to undertake a fully online course delivered and assessed in English.
- You understand that completion of the course does not guarantee awarding any credit towards any University Course or Program.
The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.
Copyright © University of Southern Queensland 2020
CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081
CRICOS: QLD 00244B, NSW02225M TEQSA: PRV12081