This course examines the framework that guides change communication campaigns. You will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

By the end of the course, you'll be able to:

• Generate and articulate a public relations campaign leveraging a range of communication tools and encompassing objectives, strategy, tools, implementation schedules and a budget.

• Theory of change communications
• Analysis of target publics
• Targets, goals and objectives for campaigns
• Developing themes and key messages

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

• A data analysis, goals and recommendations
• This optional assessment is due at the beginning of week 7