Connecting with Audience (UPC5011)

Adapting professional communications for stronger results

100% online
Starting 11 May 2020
UPC5011
 

Connecting with Audience

100% Online

A $675.00

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A professional communicator understands how to connect with their audience.

This minicourse will help you understand your audiences, including both internal and external stakeholders. It will look at how you communicate to colleagues, staff and management, as well as how to target your ideal clients, sponsors and shareholders. You will develop a clear understanding on the starting point of communication, and how to adapt your messages to suit.

About the course

What will you achieve?

By the end of the course, you'll be able to:

  • Evaluate target audiences to create specific communication outcomes
  • Apply specialist communication skills to professionally manage effective messages in a variety of contexts

What topics will you cover?

  • Understanding your audience
  • Audience analysis
  • Audience strategies
  • Communicating with content

Assessment

To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes audience profiles, evaluation and a communication strategy.

Choose your start date

11 May 2020
Start date: 11 May 2020
20 July 2020
Start date: 20 Jul 2020
21 September 2020
Start date: 21 Sep 2020
23 November 2020
Start date: 23 Nov 2020

University level expertise

Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.

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Digital Badges

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