Connecting With Audience (UPC5011)

Adapting professional communications for stronger results

100% online
Starting 26 Apr 2021

Connecting With Audience

100% Online

A $710.00

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A professional communicator understands how to connect with their audience.

This minicourse will help you understand your audiences, including both internal and external stakeholders. It will look at how you communicate to colleagues, staff and management, as well as how to target your ideal clients, sponsors and shareholders. You will develop a clear understanding on the starting point of communication, and how to adapt your messages to suit.

About the course

What will you achieve?

By the end of the course, you'll be able to:

  • Evaluate target audiences to create specific communication outcomes
  • Apply specialist communication skills to professionally manage effective messages in a variety of contexts

What topics will you cover?

  • Understanding your audience
  • Audience analysis
  • Audience strategies
  • Communicating with content


To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes audience profiles, evaluation and a communication strategy.

Choose your start date

26 Apr 2021
Start date: 26 Apr 2021
21 June 2021
Start date: 21 Jun 2021
16 August 2021
Start date: 16 Aug 2021
11 October 2021
Start date: 11 Oct 2021

University level expertise

Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.

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